{"id":1076,"date":"2016-03-11T23:03:34","date_gmt":"2016-03-11T23:03:34","guid":{"rendered":"http:\/\/www.ldproducts.com\/blog\/?p=1076"},"modified":"2023-07-10T19:36:13","modified_gmt":"2023-07-10T19:36:13","slug":"refresh-your-marketing-materials-with-print-friendly-web-fonts","status":"publish","type":"post","link":"https:\/\/www.ldproducts.com\/blog\/refresh-your-marketing-materials-with-print-friendly-web-fonts\/","title":{"rendered":"Refresh Your Marketing Materials with Print-Friendly Web Fonts"},"content":{"rendered":"

Nothing refreshes your brand like a new typeface. Just ask <\/span>Google\u00ae <\/span><\/a>, who revamped their logo in September of last year. Changing around the fonts associated with your branding will revitalize your look and lend a new on-trend to your brand for the new year. Typography trends move quickly though, and for folks who aren\u2019t deep in the design world, it can be tough to keep track of what\u2019s in and out of fashion.<\/span><\/p>\n

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Choosing a font that not only clearly conveys your message, but also promotes your brand\u2019s sense of style and design in print and online is tough. Unfortunately, fonts that look great on the web don\u2019t always translate well to print. While you may not notice it in your day to day reading, web fonts are designed to enhance readability on backlit digital screens and will interact with your eye differently than fonts designed for the printed page. How are they different?<\/span><\/p>\n

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Web fonts can feature a taller x-height (or reduced ascenders and descenders), wider letterforms, more open counters, heavier thin strokes and serifs, reduced stroke contrast, as well as modified curves and angles for some designs according to Ilene Strizver, a typographic consultant and the founder of <\/span>The Type Studio<\/span><\/a>. Her <\/span>article<\/span><\/a> for CreativePro\u00ae features a series of wonderful examples showing the small differences made to optimize familiar typefaces for the web. With the use of two font types (ITC Gallard and Antenna), she clearly demonstrates how the styling of web fonts is bolder, has more accentuated features, and is spaced wider compared to its print counterpart. Fonts that are spaced widely can look sparse on the printed page but optimal on the screen. The same factors apply when using multiple fonts in headlines, subheads, and text body. <\/span><\/p>\n

Choosing a font that will come across beautifully on your website as well as on your flyers, marketing decks, and business cards isn\u2019t impossible—in fact, it helps solidify your branding in both the digital and physical world. <\/span><\/p>\n

So with all that established, let\u2019s talk about what\u2019s hot for 2016. Sure, there are thousands of free fonts available from hosting services such as <\/span>Typekit\u00ae <\/span><\/a> and of course <\/span>Google Fonts<\/span><\/a>, but where do you even get started? Justin Radomski at <\/span>Southern Web<\/span><\/a> writes that geometry will be important for typography this year, as illustrated by the strong rounded forms in the new Google logo. Font boldness seems to be really coming into fashion judging from the choices made by several prominent typography aficionados. This is good news for designers looking to cross web and print branding, as the richness of many rounded geometric typefaces translate well to both black and color print.<\/span><\/p>\n

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Here are a few of my personal favorites for 2016:<\/p>\n

Domain<\/b><\/a>.<\/b> Designed by New Zealand-based designer Kris Sowersby, Domain features little flourishes that make it great for web design. The display version of Domain <\/span>Jeremiah Shoaf at Typewolf <\/span><\/a>writes, \u201cis more flamboyant than the text version, with higher contrast and more prominent hook terminals.\u201d While the thick rich shapes of this display font are designed for web use, it transfers cleanly to headline print thanks to a tight letter spacing and ligatures. I love the geometric intrigue presented in the curved accents, especially on the lowercase text lettering.<\/span><\/p>\n

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Tiempos Text<\/b><\/a>. <\/b>Eric Arruda at Monotype writes on <\/span>CreativeBloq<\/span><\/a> that 2016 will be a big year for serifs. Those tiny little accents on the ends of letters are coming into popularity once again, thanks in part to technological advances in digital displays that make them clean and easy to read. For fans of Garamond who are looking for a bigger statement, I like Tiempos Text. Designed for the web for a Spanish newspaper, it combines classic sophistication with a tech-friendly boldness.<\/span><\/p>\n

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Apercu<\/b><\/a>.<\/b> Typewolf\u2019s Jeremiah Shoaf writes over at <\/span>Smashing Magazine<\/span><\/a> that Apercu is among the trendiest fonts out there right now. It\u2019s easy to see why . . . it\u2019s clean, modern, and understated in its sophistication. For Helvetica and Futura lovers looking to stand out, Apercu is a great alternative that, while popular, isn\u2019t so omnipresent as to sacrifice its uniqueness and personality.<\/span><\/p>\n

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Andada<\/b><\/a>. <\/b>Designed by Carolina Giovagnoli for <\/span>Huerta Tipografica<\/span><\/a>, Andada font is a traditional slab serif with a beautiful organic look and feel. Perhaps my favorite part about this font is the character it develops as it you choose a larger typeface size—the larger the letter, the more you begin to notice the thickness variances and sizing of each letter. This uniqueness is something that translates well both to high-definition digital screens and high grade print.<\/span><\/p>\n

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Remember above all that choosing a new typeface for your website should be a labor of love. Choosing a great typeface that transitions smoothly between your web and print marketing presence is ideal for promoting uniformity in your message, which leads to customers associating a look with your brand evenly and consistently.<\/p>\n

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Thank you for reading this post! This article is written by a team of ink experts at LD Product<\/a>s<\/span> - a Long Beach, California-based company that specializes in compatible ink and toner<\/a><\/span>.\u00a0 With over 20 years of printing expertise, we\u2019re committed to helping you save money on printer ink without sacrificing quality.\u00a0 If you found this content helpful, we\u2019d be grateful if you supported us by visiting LDProducts.com<\/a><\/span> for all of your ink and toner needs.\u00a0 We appreciate your support!<\/td> <\/tr>\n <\/tbody>\n <\/table>\n